How old were you when these words were first hurdled at you as an insult? Were you 9? 13? I honestly can’t remember a time when I did not know “running like a girl”, “hitting like a girl” and “throwing like a girl” to be put downs.
We can change this. As the commercial above shows, there is a time (generally pre-teens/tweens) where kids know running “like a girl” means running fast and “throwing like a girl” means throwing far.
Always just kicked off a campaign aimed at making sure “girls everywhere keep their confidence throughout puberty and beyond.” How? Simply put, “by showing them that doing it #LikeAGirl is an awesome thing.”
“In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand,” said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. “When the words ‘like a girl’ are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine ‘like a girl’ into a positive affirmation.”
Let’s be a part of this change starting today. Comment below and tell me (with pride) what amazing things can YOU do #likeagirl? How about your daughters, mothers, sisters, wives, neighbors, friends?