Moms do a lot of things right.
- We develop networks of friends to help us in a pinch.
- We sift though countless options for our kids (soccer, piano, or underwater basket weaving) and choose with laser sharpness.
- And we work efficiently to run our homes, nurture our children and make sure everyone is having a good time with rich experiences.
Marketing like a mother (or father) is about marketing in a way that comes naturally to us as friends and caregivers. To market effectively we need to market authentically. I’ve been reading Monica O’Brien’s Social Pollination and I’ll break down her tips for running a successful blogger outreach campaign in Mom terms. [Read more…]