Parents As Teachers 2010: Fundraising to Friendraising

On November 8, 2010, Suzanne and I are presenting at the National Parents As Teachers Conference in St. Louis. Our workshop, Putting On the Oxygen Mask is intended to provide actionable ways for organizations to harness new technology and social media to create sustainability. We call it Friendraising!

We love being able to share what has created our friendships in the digital space.

Do you need help identifying your BFF Quotient? We can help. We’re good at holding hands… and we can work with you,  your organization and/or business. Send us a message and let’s connect.

As promised, below is a list of additional resources that will help you as you develop your program’s social marketing strategy. We’ll be updating this list frequently as new ideas and new technologies emerge so bookmark it and check back often.

There’s a lot of information out there, we know. It’s easy to get overwhelmed. So we’re keeping this simple and streamlined. And when you’re ready for more, give us a shout!

If you’re in nonprofit management, bookmark these...

John Haydon
Discussing Social Media Marketing for Nonprofits

Beth Kanter: How Networked Nonprofits Are Using Social Media to Power Change

Social Media for Nonprofits
Slide show with helpful stats on users of social media

Social Media Examiner
Your Guide to the Social Media Jungle

Case studies of engaged nonprofits…

Epic Change

Mom It Forward
Changing the World, One Mom at a Time


How to Blog

Alli Worthington’s Smart Girls Guide to Twitter

Hashtag? How to Join Those Twitter Chats

19 Twitter Desktop Apps Compared

How to Use YouTube for Idiots

Getting Started with YouTube
A visual slide show from the Department of Defense. We know, kinda weird but actually pretty good.

How to Get Started Ustreaming


  1. Suzanne and Ria – Thanks so much for including my site as a resource. You guys are the best!

  2. Suzanne and Ria

    Thank you so much for including my site with your resources. I love the conference idea – parents as teachers. Stepping outside my work in the nonprofit and social media area, I’ve spent a lot of time teaching my kids about philanthropy and social media since they were young.

    Here’s a blog post that I wrote about that topic for BlogHer a few years back – but the ideas are still relevant

    Then I did some teaching with my own kids – my son – who was 7 at the time was interested in supporting the environment and we did our own version of a contest – and also taught him video

    My kids – Harry and Sara were adopted from Cambodia – and they have helped me with fundraisers for Cambodian kids … here’s an example of a video we made together for a social media online fundraiser

    And, because Harry – who is a lot older now – is really interested in video – I sent him to video camp this summer and he helped make a video for my book launch

    Anyway – good luck with your presentation. I’ll be doing a workshop in the midwest for the National Summer Learning Association …

  3. What an amazing time Ria and I had this morning with ya’ll at #PAT2010. and are two tools that the Parents As Teachers audience this morning asked about in our discussion.

    Click on the links and give them a free “spin” — sometimes the best way to see if they are a good fit for your organization. will help you manage events and grow your attendance and the other is an example of moving to an online newsletter — I would recommend moving to this over the old fashioned “print” newsletters asap. Saves time, money, and the environment… helps people gain access to more info as you can embed links AND your viewers can forward something they like on to a friend who can then click a button to be added to your mailer — thus extending your reach.